Learning to reference….Simple, right?

Last week, the major learning curve was referencing. I have some previous experience with referencing but I wasn’t brilliant at it. Now I have the support to get my head around it, it isn’t as bad as I first thought.

There is a lot to take in with it all but with all the resources out there to help, it isn’t that difficult. The biggest issue is remembering to reference as you go and keep a record of what has been accessed and when.

In Andy’s session we had a talk with Rebecca and Chris, from New College, about the planning and preparation that went into this years “Freshers Fair”. They talked about the issues that they had experienced, such as a threat of industrial action from staff and a lack of records from previous years. Rebecca took us to the spaces that had been used for the fair this year, while we were in the sports hall she described changes she would like to see put in place to make the whole experience more engaging for students and outside agencies.

We are now tasked with writing a 1500 word case study around the event and how the delivery of the event could be improved.

With Beth we learnt about PESTLE analysis, how they are used to asses a business as a more in depth SWOT analysis. We did a PESTLE on Turing Pharmaceuticals, which can be seen in the post previous to this.

After this, we researched trade associations and how they help business develop and grow., but also how they help protect the interests of employees and people within the trade.


Trade Associations.

Why do businesses like the trade association models so much? What is their most basic ideology?

Trade associations are organisations that represent the interests of the industry members. They are useful for networking with other people within you industry to gain knowledge of a specific area or region. The trade association will have a vast amount of resources, knowledge and market statistics, among other things, you will be access.

As a member of the trade association, you may also be the recipient of their publications. These may give you an insight into predictions of future trends within the industry, according to Entrepreneur (2015)

What does a trade association do that a business cannot do for itself?

Trade associations are able to bring together a large number of sources, and make them available from one point. They can then use this to assist with “developing standards and best practices; in providing education and professional development for those employed in their industry; in promoting the products of their industry to the public; and in acting as a watchdog for negative impressions of their industries.” (Kubota, 2015)

Therefore, a trade association can bring knowledge, education and further development, to companies that may not be able to access without their help.

How can we realise the benefits of an association?

Trade associations can offer a lot of benefits to its members, for example, The British Institute of Innkeeping (BII) offer a range of benefits from free legal advice helplines to credit card services. (Bii.org, 2015) 

Alongside the additional benefits, trade associations can be use to help you expand your industry knowledge and assist you in finding training programmes for you and your staff.

(Biiab.bii.org, 2015)

What will our association do for us, now and in the future?

Our trade association will enable us to further our education in the chosen field, either out of interest or due to changes in legislation or procedure. The association provides chances to network with other people within the industry, through conferences, awards and dinners. Alongside the education and networking, they also provide free advice services across a number of topics, such as health and safety. (Aeo.org.uk, 2015)

What is the difference between and Trade Association and a Trade Union?

A trade association represents companies, whereas a trade union represents employees within the trade.

Reference List

PESTLE Analysis of Turing Pharmaceuticals.

PESTLE is an analytical tool that is used to analyse 6 main areas of a company, or event. The 6 areas are:

  1. Political
  2. Economical
  3. Social
  4. Technological
  5. Legal
  6. Environmental.

In this post Turing Pharmaceuticals, who were recently made the headlines for all the wrong reasons, will be ananlysed.

Lorenzetti (2015) reported that Turing Pharmaceuticals recently purchased the rights to the 62 year old drug Daraprim, which is used in the treatment of toxoplasmosis and malaria, and raised the price by more than 5000%. Below are the implications the price increase has had.


There was uproar around the world when this news story broke, but it has since become a hot topic for the American Election campaigns. It is reported by Bloomberg (2015) that Hillary Clinton has set her sights on reducing the cost of drugs to the public. Bloomberg (2015) also reported that Donald Trump thought “it was disgusting what he did.”


By raising the price of the drug from $13.50 to $750 per pill means that “the annual cost of treatment for some patients to hundreds of thousands of dollars” (Alternet, 2015).

The price increase means that some patients, who already live near, or on the breadline, may not be able to afford a basic treatment, while this company sit back and make millions of dollars. “Bernie Sanders wrote a letter to Shkreli saying, “This dramatic price increase will have a direct impact on patients’ ability to purchase their needed medications.”” (Williams, 2015)


The whole saga has done very little to improve the already poor public perception of Martin Shkreli, the CEO of Turing Pharmaceuticals. According to Salon (2015) Shkreli’s Twitter feed is awash with Eminem references, retweets filled with obsequious praise and obnoxious photos of helicopeter rides and expensive wines.


“Shkreli may also be able to prevent generic duplication of the drug by controlling its distribution, a tactic which prevents other companies from getting enough of the drug to test.” (Alternet, 2015) This means that other companies are not able to research new ways of producing the drug, which potentionally means holding back any improvements that may come with advancing technologies.


“A bracing reminder that jacking up drug prices is perfectly legal.” (Almendrala, 2015)

So although there is nothing illeagal about Shkreli’s actions, it has incredible ethical repercussions.


No direct effect on the environment could be found.

Please see reference list attached for sources used.

Reference List

Thursday 8th October.

On Thursday, we had a session focused on learning about operationas and logistics, along with the importance of stakeholders.

Operations is the term used to describe the systems and actions that have to take place for the event to happen.

Logistics is the moving of people and products/services to be in the right places at the right times.

A major issue that can arise with logistics is the moving of people. If a large number of people are moving around the same location, you have a chance of a bottle neck forming (many people moving from one area to another through a smaller space), which can cause many problems such as serious injury, or trampling.

There are ways of managing queuing, which reduce the risks of bottle necking and large crowds. These include “batch” arrival/departure, which where groups of attendees have a set time to arrive and register their attendance. This allows the organisers to have a steady arrival, with minimal queuing.

It is also necessary for a lot of events to consider regress, the re-entering of attendees. For instance, at an exhibition, people may want to leave the main exhibition, for various reasons, and then wish to return. It then becomes necessary to have a system in place for this to happen. The most common are lanyards and name badges, wristbands or hand stamps. This allows staff members on the doors to identify people who have already been admitted to the event.

Stakeholders are anybody who has a vested interest in the event. This includes any sponsors, the organisers, the venue owners, the attendees and the clients. As the organiser you have a duty to manage the stakeholders expectations. If you put on a  poorly organised, poorly run event, chances are they won’t ask you again. Yet if you put on a brilliant event, with positive feedback from your attendees, everyone is happy!

Researching Roles.

We were tasked with researching the roles of the following:

  • Venue Finding Companies
  • Destination Management Companies
  • Convention Bureaux
  • Tourist Boards
  • Regional Development

Venue Finding Companies:

There are many companies out there that can help you find your perfect venue. They range from small venues to huge venues all around the world.

The process of finding a venue can be painstaking. Venue finding companies can help. They will find you the perfect venue by taking into consideration: your budget, what you need to get from your budget, how many people will be attending your event, the type of event and many more.

Destination Management Companies (DMC):

A destination management company is responsible of representing you and your needs to the venue you have chosen to hold your event. They have a vast amount of local knowledge and services that can be provided around the destinations.

A DMC will hold responsibility for all aspects of your event, from budget to logistics and accounts.

Convention Bureaux:

A Convention Bureau is a service which partners with numerous companies. The purpose of this is to bring all companies and services to one accessible place. They can help the event planner, incentive organisers and meeting planners with all aspects of the planning process.

Tourist Boards:

Tourist boards are organisations set up to help promote tourism, either business or leisure, to certain areas or countries. They hold a wealth of information of places to see, things to do, useful information (maps, phone numbers etc.) and an incredible amount of localknowledge as they are often managed by people from the area.

Regional Development Agencies (RDA’s):

Regional Development agencies were establised in 1998 and were up and running by 1999, as part of the Regional Development Agencies Act 1998. They had key roles of promoting business efficiency, competitiveness and investment, promoting employment and to help with furthering regeneration and development of the economy. They were abolished by the coalition government in 2012.

Leadership Styles.

Charismatic Leader: a charismatic leader is a person who creates a self-image and personality so strong that people are naturally drawn to them. They don’t tend to use authority to gain a following.


Autocratic Leader: an autocratic leader is someone who has to have individual control over everything that happens. They have ultimate say over any decision.


Democratic Leader: a democratic leader is someone who allows the group to have involvement in the decision making. They are often voted into leadership by their peers.


Bureaucratic Leader: This is the oldest and most common form of leadership. This type of leader is one that focuses and works to a particular set of rules and procedures. It is commonly found in businesses when they do not encourage innovation.


Inspirational Leader: Inspirational leaders have passion and purpose for their organisation. They use their passion to encourage and motivate their colleagues.


Artistic Leader: Artistic leaders use their creativity, confidence and communication to help move from vision to reality.


Technocratic Leader: Technocratic leaders are most commonly found in governing bodies. They are chosen based on their expertise and background rather than their likeability with the business.


Entrepreneurial Leader: Entrepreneurs use their initiative and are always looking for a new challenge. They take risks to achieve their ventures, while using any failure as a way to improve on themselves.


Visionary Leader: This is the least common kind of leader. They are very open minded people with a lot of imagination. They have persistence and conviction to see a project to the end regardless of any problems. Examples of this type of leader include Einstein and Steve Jobs.


After researching the different types of leader, I feel I am a combination of an Entrepreneurial Leader and an Inspirational Leader. I am always looking for new ways to challenge myself and the people I work with, while using my knowledge and experience to help motivate them.

The first two weeks of Events Management.

Missing out on the “Team Building day” meant my first day was pretty daunting. I had no idea who any of my lecturers were, any of my classmates or where I should be going!

It’s been 7 years since I was last at New College and it’s hard to find something that is still the same. I had to relearn it all over again. It was like being back at senior school, on the very first day. My biggest fear was that I was going to be the oldest student….I am, but it’s not as much of a deal as I thought it would be.

I have learnt so much already in the last 2 weeks, and expanded on many points I already knew from my experience. I think it really helps that all 3 lecturers have a massive amount of experience from within the industry themselves.

Monday was a great experience touring the HMP Shrewsbury, courtesy of Jail House Tours (http://www.jailhousetours.com). It is open for tours for a limited time, and I would fully recommend anyone to go and experience it. I learnt a lot about prison history, and about the history of the Dana, from the incredibly experienced ex-guards who lead the tours. I am looking forward to, potentially, being involved in future events there as it is such a niche opportunity. We have since completed a SWOT analysis of the tours (see attachment at the end of the post) to asses what we thought about the whole experience.

When I learnt that we would have to do work experience, I was a bit dubious. Firstly, I’m not too sure I want to go into the hospitality industry and secondly, I wasn’t sure I would be able to fit it in around work. When I learned a bit more about it, I relaxed towards the idea as I only have to start with 2.5 hours a week.

I had my first day on Tuesday (29 th September) and it wasn’t as bad as I thought it would be. The first few weeks are going to be computer based training and getting to know the systems and the hotel, after which we will be learning about the planning side of the job. Although it isn’t the part of the industry I want to work in, I feel I am going to gain a lot of useful training and transferable skills from this experience.

The last couple of weeks have made me realise I need to work on my time management. Hopefully in a couple of weeks, after my wedding, I will have less to be juggling and I’ll find things a bit easier.

I am looking forward to the next few weeks, to see how I can progress, and what comes next with work experience. I hope I get some opportunities for networking and to expand my knowledge within the industry even further.

SWOT analysis for Dana Prison