Mood boards and how they can be used to design an event concept.

According to Lucero et al. (2007) mood boards are used to aid with the early stages of design. They are useful for exploring ideas around colour, texture, light and materials among many other things. Designers can spend hours searching through magazines, books, the internet and sometimes even use images from their own personal experiences to enhance the board. This can be a lengthy process that may involve creating many “soft-selections” of images before committing them to the mood board.

Lucero et al (2007) lay out five steps that are generally taken when compiling a mood board. These steps are: image collecting, image browsing, image piling, building mood boards and expanding mood boards. The first three are self-explanatory as it is the process of collecting suitable images and categorizing them. Building mood boards is the process of putting all the relevant images together to form a complete idea. This may also include use of company name and logos, along with placing key words around the board. Expanding mood boards is the process of using mood boards within a presentation and allowing the designer to expand on ideas that have been used.

When creating a mood board it is essential to always have the theme of the event at the forefront of your mind. With this, you should also bear in mind the audiences you are hoping to reach and how you wish to achieve this.

Lucero et al. (2007) look at the idea of combining a traditional mood board concept, with an interactive coffee table. This would allow the creator to use the table to collect and pile images but without the mess that would be created in usual way. The movements needed to use such a tool would be similar to those used when demonstrating on an interactive board or tablet, which have since become almost everyday items.

A prototype was set up and they allowed designers to try it. The users were given a brief amount of time for an introduction to the prototype and to “explore the functionality” Lucero et al (2007) before they were asked to try and take part in some simple tasks. After the tasks had been completed Lucero et al (2007) concluded “The evaluations showed that designers were able to use the system with little or no prior training…We have additionally identified a number of issues related to our system such as the importance of addressing the context of use…”


Reference List:

Lucero, A et al. Augmenting Mood Boards: Flexible and Intuitive Interaction in the Context of the Design Studio.2007.



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