Maslow’s Heirarchy, pictured above, shows the psychological needs of human beings. It starts at the base, with basic human needs which, along with the safety level, are everything humans need for basic, physical survival.
According to Maslow’s Hierarchy of Needs (2015) the third level is psychological, and can only be reached with success of the first two levels. This is only possible because a person has become comfortable with themselves and feels they can share themselves with others.
Maslow’s Heirarchy of Needs (2015) also states that level four is achieved when a person feels comfortable with all they have had success with. Known as the esteem level, it means the person feels the need to be recognised for their accomplishments, possibly through a status or level of their success.
“At the top of the pyramid, self-actualization occurs when individuals reach a state of harmony and understanding because they have achieved their full potential.” Maslow’s Heirarchy of Needs (2015)
According to Deloitte.wsj.com (2016), Maslow’s Hierarchy applies to customer service because businesses need to meet the needs of their stakeholders. By applying basic customer service requirements, such as simple listening skills, you can meet many of a persons basic needs. Businesses are always developing new ways to enable consumers and customers, to voice their opinions. This helps the customers feel valued and listened to.
Deloitte.wsj.com, (2016). What Businesses Can Learn from Maslow’s Hierarchy of Needs – Deloitte CFO – WSJ. [online] Available at: http://deloitte.wsj.com/cfo/2014/10/07/what-businesses-can-learn-from-maslows-hierarchy-of-needs/ [Accessed 28 Jan. 2016].
Maslow’s Hierarchy of Needs. (2015). Boundless. [online] Available at: https://www.boundless.com/management/textbooks/boundless-management-textbook/organizational-behavior-5/employee-needs-and-motivation-46/maslow-s-hierarchy-of-needs-171-7621/ [Accessed 28 Jan. 2016].